Less back and forth. More “got it”.

A small detail can make a lesson click. Show where to press, what to notice and why a choice matters. Record the steps, then use the Mac app to tighten your explanation. Check the subtitles before you save the finished video.

• Show how to use a piece of software.
• Record a lesson or answer a follow-up question.
• Give learners an explanation they can watch again.

Show the next person how a process works in real life. A video brings the screen, steps and spoken explanation together. Cut the detours so the result stays useful after your conversation.

• Show a colleague how to do a regular task.
• Explain a process to a client.
• Share the detail someone needs to take over.

A picture shows one moment. A video shows what happens next. Walk through a real task in your product and keep the key steps. Add your camera in the Mac app when a personal introduction helps.

• Show a feature or introduce your product.
• Answer a customer question with a clear example.
• Make a demo for a proposal or meeting.

Walk through a page, design or document while you explain your ideas. Show the detail that needs attention and say why it matters. Save a finished video, then share it online if your plan includes this.

• Point out what needs attention on a page.
• Explain a change you would like to make.
• Give someone enough detail to act.